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Celebrating the warmth and strength of Mothers
Mothers will do whatever it takes to make their children shine, and their love never becomes an obstacle; it fuels them to take the road less traveled.
The campaign of Sunfeast Mom's Magic created a powerful narrative that highlighted the role of mothers as the warmest super power in a child's life. Which also takes inspiration from the new product launch of Mom’s Magic Shines..
‘Shines’ is a way of elevating the classic butter cookie by adding a magical touch—a delicate sugar glaze that enhances its crunchy and flaky texture. Just like a mother’s love, this cookie makes every moment special, indulgent, and heart-warming.
In the film, Nadhiya Moidu plays the role of a mother who metaphorically conveys, just how applying a delicate sugar glazing on a crunchy butter cookie, brings out the shine in it, similarly, she is doing something special to unlock her child’s potential by supporting her daughter’s dream of pursuing chess training in Chennai, thereby gently convincing the father-in-law.
Crafted with a unique shiny sugar glazing that enhances taste and texture, the cookie is infused with tempting butter, offering a rich and satisfying flavour that lingers with every bite. Its crunchy eight-layers create a distinct flaky, melt-in-mouth experience, making it an unparalleled treat.
