Type what you want see
Here’s to the spirit of moms who fight against the biases against children.
A whopping 91%* of the respondents who had faced any bias, shared that they have faced it during their school or college days. And whenever children have been denied opportunities due to judgmental thinking, it’s moms who have stood up and fought for them.
Source: Crownit
The campaign of Sunfeast Mom's Magic created a powerful narrative that highlighted the role of mothers as the warmest super power in a child's life.
The campaign was a message from a mom and made the point that ‘’You can’t judge someone by external appearance alone.
And you will know the true potential only if you give the person a chance to show the talent within".
By offering the cookies and revealing the hidden ingredients of cashews & almonds, the mother effectively communicates that true qualities can only be discovered through experience. This leads the coach to realise his mistake and acknowledge the importance of fair trials.
In a world full of abrasive reactions nothing can stand in the way of a mother's love. Even when faced with seemingly big problems, she tackles them like a pro, armed with her secret weapon of unconditional love and a pack of cookies. She's got the power to silence the doubters, nurture her child, and spread compassion.
